Versatile & Strategic Marketing and Operations Leader
Vision-Driven. Results-Focused. Community-Centered.
I’m a seasoned marketing strategist and mindful leader with 20+ years of experience building brands, scaling campaigns, and guiding organizations through meaningful growth.
I’ve worked on everything from $150M ad campaigns, partnered to scale and expand reach with a national meal delivery brand, to launching and marketing short-term vacation rental properties from the ground up. Now I help businesses deepen their impact through intention, clarity, and thoughtful messaging and bring a hands-on approach to managing and scaling operations and teams.
As a mindful leader, I empower through collaboration, fostering alignment, cultivating shared ownership, and creating space where both people and ideas can thrive together. I believe sustainable success is built on strong systems, clear processes and the people who bring them to life. Because when people feel empowered, great work follows and often emerges into something beautiful.
At V Squared Collective, I partner with businesses and organizations to move important work forward. From marketing and messaging to systems, workflows, and special projects, I support clients across a wide range of needs and collaborate closely to understand their unique challenges and develop customized strategies that deliver results.
This is the lens I bring to the work and the clients I support and what shapes the value of having a dedicated partner by your side.
Why hire a consultant?
Studies show that it costs approximately $4,000 - $6,000 to find and hire an employee. That number increases based on the level of experience required and only reflects upfront hiring costs, not the ongoing investment of salary, training, equipment, taxes, and benefits.
More importantly, it typically takes a new hire five to eight months to reach full productivity, and that ramp-up time grows with seniority.
What does this all mean? It costs you money and if you have a failed hire, you lose.
That’s where I come in.
I specialize in supporting businesses to move key initiatives forward while helping to save on the overhead costs associated with hiring a full-time employee.
Hiring a consultant is a cost‑effective way to bridge operational gaps, and access senior‑level expertise without the overhead of recruiting, onboarding, and long-term staffing.
I bring a uniquely versatile perspective shaped by more than two decades of hands-on experience across industries, roles, and platforms. I’ve led teams, scaled brands, built systems, and crafted stories bringing both strategic vision and tactical execution to every challenge.
If you're ready to elevate your brand, refine your operations, manage projects seamlessly, and ignite meaningful growth, let’s make it happen.
SERVICES & PACKAGES
Build the systems, strategy, and structure your next stage requires.
BRANDING & MARKETING
Strategic Foundation Package
Build the clarity your brand needs to grow with intention.
What’s Included:
Brand positioning + emotional resonance framework
Messaging pillars + narrative development
Audience segmentation + customer journey mapping
90‑day or 6‑month marketing roadmap
Channel + asset audit with actionable recommendations
Team, tools, and workflow recommendations
Marketing Leadership Package
Fractional CMO support for teams that need senior-level strategy without full-time overhead.
What’s Included:
Ongoing strategic oversight + leadership
Multi-channel campaign development
Social media + content strategy
Analytics review + performance optimization
Cross-functional team leadership + creative direction
Campaign & Launch Package
High-impact, emotionally resonant campaigns from concept to execution.
What’s Included:
Campaign concept + creative direction
Messaging, copywriting, and storytelling
Multi-channel rollout plan (email, social, paid, PR)
Asset planning + content calendar
Performance tracking + post-campaign insights
Community Engagement Package
Where mission meets action — deepen relationships and expand your reach.
What’s Included:
Community engagement strategy
Event planning + execution support
Donor or customer retention strategy
Volunteer + stakeholder communication frameworks
Partnership development + outreach
PR + visibility opportunities
WORKPLACE & OPERATIONS
Operations & Systems Package
Create the internal clarity that makes everything run smoother.
What’s Included:
Workflow mapping + process optimization
Project management system setup (Asana, Trello, Airtable, etc.)
Internal communication frameworks
CRM optimization + data hygiene recommendations
SOP creation + operational playbooks
Team development + role clarity
People & Culture Package
Strengthen your team from the inside out with clarity, compassion, and practical structure.
What’s Included:
Organizational assessment to identify gaps in communication, structure, and team alignment
Leadership coaching to help managers understand their teams at a deeper, more human level
Role clarity + responsibility mapping to reduce friction and increase accountability
Team development strategies that foster trust and collaboration
Internal communication frameworks that reduce confusion and increase transparency
Culture-building recommendations rooted in empathy, values, and sustainable practices
Flex Projects Package
Custom support for the projects that don’t fit neatly into a box.
What’s Included:
Short-term projects
Administrative + operational support
Workflow cleanup + organizational systems
Research, documentation, or process-building
Special events or community initiatives
“Can you help with this?” tasks that require a trusted, capable partner
Full-Service Retainer Package
Your strategic partner across marketing, operations, and leadership based on need.
What’s Included:
Strategic leadership
Marketing + operations integration
Project management + team oversight
Content + campaign development
Analytics + performance reporting
**All packages and services can be customized based on individual business needs.
CAREER HIGHLIGHTS
Forgotten Felines of Sonoma County
Brand revitalization, community engagement, donor program development. Led marketing strategy to elevate visibility, deepen public education, and drive support for feline welfare initiatives.
Key Metrics:
3x increase in social media engagement
Significant growth in monthly donor retention and new donor acquisition
Expanded and grew audience through messaging and targeted campaigns
Mogo Interactive
Led client strategy and campaign execution delivering tailored solutions that aligned with client goals and drove performance.
Key Metrics:
Managed day-to-day client communication and strategy
Delivered measurable improvements in campaign performance and ROI
Secured new clients through successful RFP and onboarding processes
Pete’s Real Food
Directed marketing strategy through digital campaigns, content development, affiliate & influencer marketing and strategic partnerships.
Key Metrics:
62-65% email open rates via Klaviyo
79% subscription-based weekly orders
Expanded reach through organic growth and influencer partnerships
J. Walter Thompson
Integrated national brand strategy, client management and team leadership for the Eastern Recruiting Region for the United States Marine Corps. Oversaw multimillion-dollar advertising initiatives, collaborated with cross-functional teams and coordinated media across broadcast, digital, print, and event channels ultimately tripling recruiting leads nationwide.
Key Metrics:
$150M national campaign budget
$5.9M regional campaign budget
90+ regional clients supported
What Clients Are Saying
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Sarah S. (Owner/Co-Founder)
“Valentina helped to elevate our marketing strategy by blending creativity with data‑driven execution. She not only directed impactful campaigns across digital platforms but also built strategic partnerships that expanded our reach and strengthened our positioning. Through influencer collaborations, brand partnerships, and a thoughtfully designed affiliate program, she cultivated authentic community engagement and drove measurable growth. Her ability to connect vision with execution made her an essential force in scaling our brand.”
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Lexi F.
“Valentina was enormously helpful in getting my Airbnb up and running successfully. She composed all initial written correspondences with guests, set up signage around the property, helped me tweak and improve my listing, and handled all operations when I first launched. She is highly competent and pleasant to work with. I am endlessly grateful for all her help and would definitely recommend her."
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Forgotten Felines of Sonoma County
"Valentina leads with intention, empathy, and a deep understanding of our mission. She strengthened our brand, elevated our communications, and created emotionally resonant work that inspired real engagement. Her mindful leadership and strategic approach helped us reach more people and make a greater impact."
